Strategic positioning of retail entrepreneurship in marketing channels

Entrepreneurship in Strategic Management Theory

A strategic perspective of entrepreneurship

Contends that the E-V-R (environment-values-resources) congruence model provides an ideal framework for examining what entrepreneurs and entrepreneurial managers must achieve strategically in order to create and sustain organisational effectiveness and success. E-V-R shows how the environment is a source of opportunities and threats – external key success factors; and that resources constitute ...

Marketing at the Entrepreneurship Interface:

The purpose of this multinational study was to determine the similarities and differences among male and female purchasers and non-purchasers regarding their attitudes and opinions about E-commerce, related web sites, and buying behavior. In the fall of 2001 three University faculty members in Australia, England, and the United States surveyed business students. Results indicated that attitudes...

Identifying the Consequences of Strategic Entrepreneurship in Sports Business

Background. This research aimed at identifying the consequences of strategic entrepreneurship in sports business. Objectives. The objective of the research is to identify the consequences of deployment of strategic entrepreneurship in sports business. Method. A qualitative research approach was employed. Data collection was done through interview as well as research background. The population...

Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing

This paper considers how marketing can be made more appropriate in entrepreneurial contexts by proposing a conceptual model of the processes of marketing as undertaken by entrepreneurs. Although marketing is a key factor in the survival and development of business ventures, a number of entrepreneurial characteristics seem to be at variance with marketing according to the textbook. These include...